![]() For our purposes, we are going to focus on four major types of logo designs: wordmarks, lettermarks, symbols, and combination marks. Where does your logo fit in? Where would you like it to be?Īs you begin the journey toward the perfect logo for your business, take stock of the types of logos out there and get a feel for how each communicates and which ones resonate most with your brand. Even subtle factors can affect the way a logo is perceived, which is why you should leave the job of designing a logo in the hands of a competent designer.īecause, let’s be honest, you don’t want to represent your brand with a poorly-conceived, badly-executed logo. The design decisions that go into your logo are seemingly infinite: color palette, typeface, shapes, layout… it can be a bit overwhelming. Your logo is going to do some of the heavy lifting when it comes to building brand recognition, so it needs to represent you effectively. You’re ready to proceed from the brand strategy phase to designing your brand’s visual identity, complete with a logo you can be proud of.īut have you taken the time to consider what type of logo will work best for your company? You’ve established an authentic tone and your core values are clearly defined. You know who you are, how you want to be perceived and you have a crystal-clear picture of who your target audience is. So, let’s say that you’ve laid all the groundwork for your brand:
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